Expanded coverage will obviously bring more patients. Among the millions of uninsured who gained coverage in 2014, many previously did not have access to eye care and have eye issues and disease that require treatment.

The transition to electronic health records (computerized medical records to normal people) has been more or less mandated by governmental and private insurers.

Digital communication is revolutionizing how consumers interact with retailers and medical providers, including optometrists. The emergence of digital devices have made them major vehicles for personal communication.

The relationships you build with vendors are about more than buying products. Your vendors are partners in your success and provide valuable product information, sales skills, and support in various ways.